It has been proven time and again. Webinars are definitely a great way to sell your product or service. A webinar gives that added value to who you are as a brand. It tells potential clients and customers that you’re not just in it for the money – you actually and genuinely want the people to get the most out of what you have to offer.
Of course, not everybody is used to the idea of giving webinars just yet, so it’s normal to make a few rookie mistakes. You would have to remember, however, that these mistakes, while they can be corrected, can also affect your brand in a huge way.
Because of this, it is best to find ways around possible pitfalls and avoid wasting both your and your prospects’ time. Here are five of the most common webinar mistakes, as well as a few tips that could help you avoid them:
No, we’re not saying that you shouldn’t sell your product or service while you’re giving a webinar. In fact, that‘s the perfect time to do so. Especially if your webinar content is truly amazing and gives the audience the kind of value they’re looking for, you would have earned their trust already which means that all you have to do is close the deal.
However, a lot of people find it awkward to transition from teaching their audience a thing or two about the industry to actually selling the brand that they represent.
Don’t stress about this. Don’t feel that your audience will immediately leave the moment you start selling something. As long as they see your confidence in your own brand, what would stop them from listening to you? They’ve already sat there to listen to you talk for an hour or less, what’s another minute or two?
Make that transition seamless and you’ll start closing deals through that webinar in no time.
We get it, you want your audience to learn as much as they can within the time period that you have set for the webinar. But remember that for them to effectively absorb every bit of information you feed them, they would also need room to focus. And that’s something that you take away when you put in too much information in a single slide.
Check on the last webinar you prepared. How many slides did you have for a 60-minute webinar? If you only had 30 or so, then Houston, we have a problem. There is a huge chance that you’re squeezing in so much information on a single slide that every slide that comes onscreen becomes a visual and mental burden for your audience.
For a 60-minute presentation, around 80 slides are perfect. Use the slides not as a script for what you’re saying, but as a way for you to emphasize the key points for every topic you discuss.
Also, when you put in too much info on a single slide, you also stay longer on that specific page. And when you stay too long on a slide, it gets boring. You start losing your audience’s attention. So give them bits and pieces on every slide, not entire chocolate bars. This helps you keep things interesting.
So 20 to 30 people have signed up for your webinar, but how do you ensure that each of these people actually show up on the day itself?
A lot of webinars fail because there’s no hype about it before the actual event. Sometimes, people giving or hosting webinars get too excited with the number of people signing up that they forget about the possibility that some of these people may not show up at all.
Pay close attention to the onboarding process. Send a series of emails before the actual webinar and make the people look forward to what’s going to happen. You can place tidbits of what they’re about to learn, or send teasers of what’s about to happen.
So the webinar is done. The people have taken the most important points in your webinar and would probably try to apply it in their business or day-to-day tasks. But how do you track what happens next? Do you even make an effort to see what they do with their learnings?
One great way to keep those people motivated to continue supporting you and your brand would be to keep in touch with them after the webinar. Ask for feedback and let them give updates on how their learnings are helping them so far. You can even set up a group and let the attendees exchange ideas and thoughts. This helps you build a strong network of people who support not only you and your teachings, but the brand that you carry as well.
Sure, you already set a 15-minute window for the Q&A portion. But what if you still have a bunch of great questions to answer beyond the 15-minute mark?
Never rush a Q&A session because this is your huge chance to solidify your relationship with your audience. It’s the perfect selling point for you and your brand as you help interested people find out more about you, your industry, and your products.
You can sift through the questions and pick the best ones so that you won’t waste everybody else’s time answering bad questions. If your 15 minutes is up and you still have a few people online trying to get you to answer their question, take the time out to help them out. Remember that the moment any of these people feel neglected or ignored, that urge for them to buy and support your brand can disappear in an instant.
Webinars are definitely a huge help, but doing it the wrong way can set a tidal wave so strong, it could wipe out your business. Get ready for these common mistakes and do everything you can to avoid them. This way, you’re prepared enough to face anything and strong enough to close those sales long after you’re done talking.
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