Yes, we all know email marketing is outdated and not many people have to time to check their emails daily. But the fact remains that there are still million of users that actively use their emails across various platforms like Hotmail, Gmail, and Yahoo mail. But then there is the question: How do I get new leads? You have tried selling your brand or business through newsletters, and have invested little in methods that have generated quality data and email lists. But it only gets you halfway there. So today, we will discuss some of the fastest ways to build an email list, whether you are new to email marketing or not.
A good signup form is catchy. By that we mean you instantly find it appealing, can access it easily, and perform actions without a hassle. This is exactly what the audience needs from you when they see a signup form. The key here is to build interest on your website and the services you provide. Even a visitor on your webpage may not stay for long if your webpage doesn’t provide enough information or details on your services. But when you create valuable and interactive content on your webpage, then soon more visitors will generate traffic towards it and become familiar with what you have to offer.
So the first thing you have to do is to make sure you do not stay out of touch with potential clients. And this can be done through a signup form. Make sure your signup form is available at every step:
– Contact page
– Product and services page
– Pricing grid
– Shopping cart checkout
When designing a signup form, make sure it’s visible and subtle at the same time. Don’t expect the audience to come back to your webpage once they have left. This is why your signup form should suit your webpage. By that we mean the colors, call to action (CTA), fonts, and all other elements of it should speak volumes about your brand to create a brand image to potential clients.
So let’s take a look at what an effective and traffic generating newsletter signup looks like:
– It will have a CTA that lets potential clients know what to expect from your webpage.
– It will have a benefit language which will tell potential clients about what they can receive upon taking action.
– It will have input fields for emails, personal details, etc.
– It will have discount coupons and special offers that motivate the potential clients to visit your webpage.
– It will have disclosure confirmation and data protection.
These signup forms can be provided on weekly or monthly basis to your email clients. And as for your webpage, when more people start filling the input fields, you can expand your email list with the details they provide.
Your social media profiles on Facebook, Twitter, and YouTube are your best bets at reaching an unprecedented audience. There’s no denying how social media platforms have helped businesses grow and reach new heights in terms of audience and traffic. When you integrate newsletters with your social media profiles, you are unlocking the potential to make it visible to a whole new, wider audience. Since you already have a brand name and followers, why not convert them into subscribers?
All you need to do is put a picture of the newsletter and add a ‘subscribe now’ option in the caption if you are using Facebook. Likewise, you can utilize similar techniques for different platforms. In the ‘subscribe now’ section, you can link those clients back to your webpage where you can get their email addresses. This can dramatically increase your email list within a few weeks. Let’s say you have 50,000 fans or followers on social media platforms. Even if 5000 of those users subscribe to your newsletters in a week, that means you have collected 5000 email addresses!
You can also enable users to sign up for your newsletters through their social media profiles. This can save time on the users’ end and improve their experience, leading to an even larger audience base.
Other than having a signup form on your webpage, blogs, and social media profiles, you should give pop-over a thought. The main characteristic of a pop-over is that it stands out from all other online marketing tools. Your newsletters will not be integrated on your website. Instead, it will appear within a few seconds once someone visits your website. This makes your newsletter visible to even those users who do not spend more than 10 seconds on a webpage. These users have a short attention span. But this tool will prompt them to at least consider filling out the form. But with a pop-over, you should be very careful in making it instantly appealing. In other words, it should have the answer to every user’s question; ‘what’s in it for me?’ By providing visually appealing offers and discounts in a not too overly worked newsletter, you can get their attention and make them subscribe!
Landing pages are basically created for the sole purpose of converting potential clients into a client base. Landing pages can have multiple options for the audience. They can order products, get quotes, or for your email marketing purpose, subscribe to newsletters.
The landing page is the place where you have to plan out the graphics, list the benefits of subscribing to your newsletters, and make call to actions that are convincing. Your actions should be designed with the Average Joe in mind. They should be easy to understand and must prompt the user to sign up. A good landing page can be a great source of building your email list. It can also be integrated on social media profiles for better results.
The final puzzle of the piece is email marketing. Email marketing generate good traffic to your website that can convert to clients. And when email marketing is integrated with social media and pop-over, it can be one of the most effective online marketing tools for your business.
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