Why Email Marketing Fails

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If you think that email marketing is out of fashion and social media is the new game changer, you are definitely reading the wrong statistics. Research shows that yes only about 4.24% of the people who receive emails from you are likely to buy your product or services, but that too is huge compared to the number of people who search up your products through social media or search engines, which equals to only about 0.59% and 2.49% respectively. This clearly depicts that no matter how old the strategy might be, it is still worth pursuing, and doing so the right way.

So why is it that email marketing seems to be failing these days and lesser entrepreneurs are able to secure loyal customers through this method? Below we have collected some reasons and mistakes that you may unconsciously be practicing that might be hindering the success of your email marketing campaign. Check them out and eliminate them from your future email marketing plans.

The List Dilemma

The most important thing that you need to be absolutely sure of when it comes to email marketing is the list of email receivers you are able to generate. If you have a stagnant email list, or one that was not obtained from reliable resources, then you can rest assured your marketing tactics, no matter how spectacular they may be, they are not going to work. Studies show that if you obtained your email subscribers from channels that are undependable, like social media websites only, you are less likely to get any click-through rates. These are the people who you will not be able to reach because your email is going to go directly in spam.

Likewise, if you continue sending emails to the same contacts who are not responding, then too your marketing strategy will fail. Take out the time and make the effort of cleaning your email lists and adding new subscribers who are more interested in what you have to offer.

Another thing you need to make sure of is that you buy your email lists from credible companies. Most experts suggest that it is safer not to buy from anyone and generating your very own list is best.


Links Overload

This is another major reason why email marketing fails. Yes you need the subscriber to see the link to your website, but you don’t want to rub it in their faces! There is no need to place more than 5 links in a single email. What you need to ensure though, is that the links are placed strategically in the email so that people are able to locate them without difficulty and have a clear cut call to action, instead of feeling like they are forced into checking out your website.

Timing is Key

Did you think that sending an email at 2 am is intelligent? Not so! The reason why so many emails are ignored is because they are sent at the worst possible time. If you think that a prospective customer is going to go through your email when they just got back home and want to do nothing more than relax after a long day, then you need to think again.

This is the reason why you need to research about what is the best timing for your target audience. Studies suggest that weekends are the best times for a great click-through rate. Likewise, early morning is also a good time to get your prospects to check out what you have to offer.

Lack of Information and Value

The one essential thing that you need to understand about email marketing is that it is not simply about giving out fluff or singing praises of how great you are. The idea is not to trick your prospects but rather to assure them that your email is of value. Until and unless you give out important information or something that immediately captures the attention of the leads, you will never be able to win any loyal customers.

Another thing that you will need to ensure is that the email lives up to its promises. If you said you will give out free coupon or a particular discount is offered, then fulfill the expectations of the email recipient. Gaining the trust of the lead is of utmost importance because only then will they turn into loyal customers.

One more thing, if you don’t add any contact information, the email recipient is never going to trust you. Why would they ever want to invest in someone they know nothing about and have no way of contacting? Therefore, add proper contact information in your email so that the prospect knows you are some reliable source and can be reached in time of confusion or need.

Looking Like Spam

If your email looks like spam, then it will most certainly be treated like it. There are two things that can give the impression of a spam email; vague subject lines and unknown senders. If your subject line is uninteresting, uninformative or completely random, then the chances of your email being labeled as spam increases by 69%. Likewise research shows that 35% of email receivers judge the worth of an email through its subject line. Therefore, you need to make sure that not only is your subject line captivating, it is also personal. Using the name of the recipient in the subject line increases click-through rates.

Similarly if you are a totally unknown email address then you are more likely to be marked as spam. Avoid using emails like “sales@yyy.co”, or “info@xxx.com” etc. Instead use real names, so that email recipients feel secure in the idea that there is someone behind the sending of the email. The more personal your email looks, the likelier that your prospects are going to go through it.


Now that you have gone through these mistakes marketers make, how many do you think you have been involved in? Eliminate them from your practices and notice the way email marketing takes a turn for the better for you. Best of luck!

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