Forming and sending an email is easy, but getting the recipient to open it and read through can be rather difficult. Your email marketing will only be successful when the click-through rate is high. Click through means when the customer not only opens the email but also clicks on what you suggest like the link to your website! This might seem tricky, but it is possible and with the right tips and tricks you too can achieve a high click through rate. Here are 5 easy ways to make sure that your subscribers not only open the emails you send them on a routine basis, but also provide you with a high click through rate.
Just as the subject of the email is important to get your email opened, the headline of the email is what is going to capture the attention of your prospect and help them realize that they need to read up more about you. Research suggests that your headline should have 8 words in it as that gets the highest click through rates. This is because in an 8 word sentence, you are not only able to make sense, you are also able to deliver something of worth. So be very careful when you form the headline of your email.
One headline is good, but including subheadings means that it becomes easier to go through the text and finding out if the email is important for you. When a prospective customer opens the email, they want to be able to understand the content as soon as possible. Imagine having to go through paragraph after excruciating paragraph! So make sure there are subheadings that make sense to the reader.
Yes, that is just it. It is intelligent of you to add links to the images but this is only a secondary option and one that may come in handy. What you absolutely must do is add direct links in the call to action. You want the customer to know what they are expected to do and for that you need to tell them explicitly. Don’t wait for them to get the hint!
Likewise, graphic buttons are smart, but for most email subscribers they are only visible as the title text or button’s alt. This confuses some readers, while putting off others. You have other options that are more interesting and are guaranteed to get the customer to click on the link. Try pasting the link in bold letters in the email or create an html button. This is not only attractive; it is also clearly visible from the start.
And why not? Don’t you want your readers to have the ease of having access to more links? Of course we are not suggesting that the entire email be loaded with links, just that there be at least 3-4 links in one single email so that if the reader misses one or two, s/he is able to see other links and clicks them through. Also ensure that the link looks like a link and is not misunderstood as being part of the content. The least you can do is underline, bold and italicize it. This is bound to get the attention of the reader, if not the first time then the second or third time!
Think of it this way, would you want to click a link that only offers more information or would you prefer a link that promises a discount, a sale or some such incentive? Yep, you grinned at the latter. And this is the exact reason why you need to provide your customers with some kind of an incentive to open not only your email, but to go through with the link clicking. You don’t always have to offer something huge to your customers; just a sneak peak at some latest service or product can also gain the attention of your email reader!
Would you want to read paragraph after boring paragraph of senseless information? Of course not! What’s more, by the time you are done going through the email, you will be so irritated you would not want to click through to the website! So make sure your content is engaging, precise and informative.
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