Email Delivery Concerns

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how-to-use-autoresponders-in-your-email-marketingEmail in landing in your recipient’s junk folder,
is like smiling in the dark… no one knows your smiling!

You are spending time, energy and money to email your list. If your email is landing in the recipient’s junk or spam folder, then you may as well drive down the road, roll down your window and throw your hard earned money out the window. Not to mention all the traffic to your site and sales you are not making. If you are not getting your emails read, this post is for you.

Hitting the inbox hinges on 4 concerns

  1. The sending email server authentication
  2. The Subject line
  3. The Email content
  4. The Email HTML Code

The sending email server authentication

how-to-use-autoresponders-in-your-email-marketing

Today, nearly all abusive e-mail messages carry fake sender addresses. Sender address forgery is a threat to users and companies alike, and it even undermines the e-mail medium as a whole because it erodes people’s confidence in its reliability. Ensuring a valid identity on an email has become a vital step in stopping spam (as email can be filtered based on such an identity), forgery, fraud, and even more serious crimes. Email authentication allows the receiving email server to verify beyond any doubt, the email is coming from the “REAL” sending email server.

How does it work? The sending email server inserts an identifiable ID in the header of the email using Sender Policy Framework (SPF) & DomainKeys Identified Mail (DKIM). An SPF record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. The purpose of an SPF record is to prevent spammers from sending messages with forged From addresses at your domain. DKIM attaches a new domain name identifier to a message and uses cryptographic techniques to validate authorization for its presence. The identifier is independent of any other identifier in the message, such in the author’s From: field. Technically DKIM provides a method for validating a domain name identity that is associated with a message through cryptographic authentication.

OfficeVP authenticates according to Gmail, Yahoo, Hotmail/Outlook, AOL, Earthlink, and all other ISP authentication requirements. Which means, the only reason email would not hit the inbox is the subject line and email content contains verbiage spam filters look for when scanning your email.

The Subject line & Email Content

how-to-use-autoresponders-in-your-email-marketingWe highly recommend researching spammy words.

There are literally thousands, and even phases that spam filters look for in an email. Educating yourself is the most important component in email marketing and getting your email delivered to your recipient’s inbox.

When crafting your email, find ways to say what you want to say without using words and phrases spam filters look when scanning your email..

Lastly, Gmail recently announced they are now looking for words in the body that are written in the subject line. In other words, you should use a word in the subject line that is used in the body. Why? spammers & marketers alike, use subject lines to get a recipient to open the email. When the email is opened, its like a gotcha! The email is not even remotely related to the subject line.

Below: I made a video of an email example using text that contains “no spam words”

  1. I made a test to show you a how using text with no known spam words can hit the inbox.
  2. In the example, I used Lorem ipsum (dummy typeset text) in the email.
  3. I also used the word “Lorem ipsum” in the subject line to comply with Gmail’s policy of using text found in the email content.
  4. Why did I use Lorem ipsum text for my test? Because Lorem ipsum text is dummy text and has absolutely no meaning whatsoever. Spam filters do not look for Lorem ipsum text.

The Subject line & Email Content

how-to-use-autoresponders-in-your-email-marketing

There is a different between a plain text email and an email using HTML Code. Email using HTML coding allows you to format the text and use images. Plain text email cannot display images and has no formatting whatsoever.

Sure, using fancy formatting in emails is nice. But not everybody can or wants to receive rich text messages. Some email programs are not capable of rendering the HTML used for rich formatting in email messages. Others try, but fail miserably (or crash), rendering your message inaccessible to the recipient. But that’s not why we recommend using plain text email. Plain text email has a better chance of hitting the inbox. Why?

Using outdated or incorrect HTML code is a major reason why email to domains such as MSN/Hotmail and AOL are blocked or delivered to bulk or junk mail folders. WOW!!! Really??? yep! This is a good article by ClickZ on “How HTML Code Affects E-Mail Deliverability”. Not to worry, all of our email template designs have been created by highly trained professionals, skilled in HTML code. The problem happens when users start inserting images, formatting text, making long formatted emails. If you like sending branded email designs, remember, the less formatting you do, and the cleaner your design, the better!.

The number of spam emails vs. legitimate emails

The chart below shows last weeks spam & legitimate email count.

spam

Below you will find a short list of the most commonly used words spam filters look for when scanning your email

Commerce
As seen on
Buy
Buy direct
Buying judgments
Clearance
Order
Order status
Orders shipped by
shopper
Personal
Dig up dirt on friends
Meet singles
Score with babes
Employment
Additional Income
Be your own boss
Compete for your business
Double your
Earn $
Earn extra cash
Earn per week
Expect to earn
Extra income
Home based
Home employment
Homebased business
Income from home
Make $
Make money
Money making
Online biz opportunity
Online degree
Opportunity
Potential earnings
University diplomas
While you sleep
Work at home
Work from home
Financial – General
$$$
Affordable
Bargain
Beneficiary
Best price
Big bucks
Cash
Cash bonus
Cashcashcash
Cents on the dollar
Cheap
Check
Claims
Collect
Compare rates
Cost
Credit
Credit bureaus
Discount
Earn
Easy terms
F r e e
Fast cash
For just $XXX
Hidden assets
hidden charges
Income
Incredible deal
Insurance
Investment
Loans
Lowest price
Million dollars
Money
Money back
Mortgage
Mortgage rates
No cost
No fees
One hundred percent free
Only $
Pennies a day
Price
Profits
Pure profit
Quote
Refinance
Save $
Save big money
Save up to
Serious cash
Subject to credit
They keep your money — no refund!
Unsecured credit
Unsecured debt
US dollars
Why pay more?
Financial – Business
Accept Credit Cards
Cards accepted
Check or money order
Credit card offers
Explode your business
Full refund
Investment decision
No credit check
No hidden Costs
No investment
Requires initial investment
Sent in compliance
Stock alert
Stock disclaimer statement
Stock pick
Financial – Personal
Avoid bankruptcy
Calling creditors
Collect child support
Consolidate debt and credit
Consolidate your debt
Eliminate bad credit
Eliminate debt
Financially independent
Get out of debt
Get paid
Lower interest rate
Lower monthly payment
Lower your mortgage rate
Lowest insurance rates
Pre-approved
Refinance home
Social security number
Your income
General
Acceptance
Accordingly
Avoid
Chance
Dormant
Freedom
Here
Hidden
Home
Leave
Lifetime
Lose
Maintained
Medium
Miracle
Never
Passwords
Problem
Remove
Reverses
Sample
Satisfaction
Solution
Stop
Success
Teen
Wife
Greetings
Dear [email/friend/somebody]
Friend
Hello
Marketing
Ad
Auto email removal
Bulk email
Click
Click below
Click here
Click to remove
Direct email
Direct marketing
Email harvest
Email marketing
Form
Increase sales
Increase traffic
Increase your sales
Internet market
Internet marketing
Marketing
Marketing solutions
Mass email
Member
Month trial offer
More Internet Traffic
Multi level marketing
Notspam
One time mailing
Online marketing
Open
Opt in
Performance
Removal instructions
Sale
Sales
Search engine listings
Search engines
Subscribe
The following form
This isn’t junk
This isn’t spam
Undisclosed recipient
Unsubscribe
Visit our website
We hate spam
Web traffic
Will not believe your eyes
Medical
Cures baldness
Diagnostics
Fast Viagra delivery
Human growth hormone
Life Insurance
Lose weight
Lose weight spam
Medicine
No medical exams
Online pharmacy
Removes wrinkles
Reverses aging
Stop snoring
Valium
Viagra
Vicodin
Weight loss
Xanax
Numbers
#1
100% free
100% Satisfied
4U
50% off
Billion
Billion dollars
Join millions
Join millions of Americans
Million
One hundred percent guaranteed
Thousands
Offers
Being a member
Billing address
Call
Cannot be combined with any other offer
Confidentially on all orders
Deal
Financial freedom
Gift certificate
Giving away
Guarantee
Have you been turned down?
If only it were that easy
Important information regarding
In accordance with laws
Long distance phone offer
Mail in order form
Message contains
Name brand
Nigerian
No age restrictions
No catch
No claim forms
No disappointment
No experience
No gimmick
No inventory
No middleman
No obligation
No purchase necessary
No questions asked
No selling
No strings attached
No-obligation
Not intended
Obligation
Off shore
Offer
Per day
Per week
Priority mail
Prize
Prizes
Produced and sent out
Reserves the right
Shopping spree
Stuff on sale
Terms and conditions
The best rates
They’re just giving it away
Trial
unlimited
Unsolicited
Vacation
Vacation offers
Warranty
We honor all
Weekend getaway
What are you waiting for?
Who really wins?
Win
Winner
Winning
won
You are a winner!
You have been selected
You’re a Winner!
Calls-to-Action
Cancel at any time
Compare
Copy accurately
Get
Give it away
Print form signature
Print out and fax
See for yourself
Sign up free today
Free
Free
Free access
Free cell phone
Free consultation
Free DVD
Free gift
Free grant money
Free hosting
Free installation
Free Instant
Free investment
Free leads
Free membership
Free money
Free offer
Free preview
Free priority mail
Free quote
Free sample
Free trial
Free website
Descriptions/Adjectives
All natural
All new
Amazing
Certified
Congratulations
Drastically reduced
Fantastic deal
For free
Guaranteed
It’s effective
Outstanding values
Promise you
Real thing
Risk free
Satisfaction guaranteed
Sense of Urgency
Access
Act Now!
Apply now
Apply Online
Call free
Call now
Can’t live without
Do it today
Don’t delete
Don’t hesitate
For instant access
For Only
For you
Get it now
Get started now
Great offer
Info you requested
Information you requested
Instant
limited time
New customers only
Now
Now only
Offer expires
Once in lifetime
One time
Only
Order now
Order today
Please read
Special promotion
Supplies are limited
Take action now
Time limited
Urgent
While supplies last
Nouns
Addresses on CD
Beverage
Bonus
Brand new pager
Cable converter
Casino
Celebrity
Copy DVDs
Laser printer
Legal
Luxury car
New domain extensions
Phone
Rolex
Stainless steel

 

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