Email in landing in your recipient’s junk folder,
is like smiling in the dark… no one knows your smiling!
You are spending time, energy and money to email your list. If your email is landing in the recipient’s junk or spam folder, then you may as well drive down the road, roll down your window and throw your hard earned money out the window. Not to mention all the traffic to your site and sales you are not making. If you are not getting your emails read, this post is for you.
Today, nearly all abusive e-mail messages carry fake sender addresses. Sender address forgery is a threat to users and companies alike, and it even undermines the e-mail medium as a whole because it erodes people’s confidence in its reliability. Ensuring a valid identity on an email has become a vital step in stopping spam (as email can be filtered based on such an identity), forgery, fraud, and even more serious crimes. Email authentication allows the receiving email server to verify beyond any doubt, the email is coming from the “REAL” sending email server.
How does it work? The sending email server inserts an identifiable ID in the header of the email using Sender Policy Framework (SPF) & DomainKeys Identified Mail (DKIM). An SPF record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. The purpose of an SPF record is to prevent spammers from sending messages with forged From addresses at your domain. DKIM attaches a new domain name identifier to a message and uses cryptographic techniques to validate authorization for its presence. The identifier is independent of any other identifier in the message, such in the author’s From: field. Technically DKIM provides a method for validating a domain name identity that is associated with a message through cryptographic authentication.
OfficeVP authenticates according to Gmail, Yahoo, Hotmail/Outlook, AOL, Earthlink, and all other ISP authentication requirements. Which means, the only reason email would not hit the inbox is the subject line and email content contains verbiage spam filters look for when scanning your email.
We highly recommend researching spammy words.
There are literally thousands, and even phases that spam filters look for in an email. Educating yourself is the most important component in email marketing and getting your email delivered to your recipient’s inbox.
When crafting your email, find ways to say what you want to say without using words and phrases spam filters look when scanning your email..
Lastly, Gmail recently announced they are now looking for words in the body that are written in the subject line. In other words, you should use a word in the subject line that is used in the body. Why? spammers & marketers alike, use subject lines to get a recipient to open the email. When the email is opened, its like a gotcha! The email is not even remotely related to the subject line.
There is a different between a plain text email and an email using HTML Code. Email using HTML coding allows you to format the text and use images. Plain text email cannot display images and has no formatting whatsoever.
Sure, using fancy formatting in emails is nice. But not everybody can or wants to receive rich text messages. Some email programs are not capable of rendering the HTML used for rich formatting in email messages. Others try, but fail miserably (or crash), rendering your message inaccessible to the recipient. But that’s not why we recommend using plain text email. Plain text email has a better chance of hitting the inbox. Why?
Using outdated or incorrect HTML code is a major reason why email to domains such as MSN/Hotmail and AOL are blocked or delivered to bulk or junk mail folders. WOW!!! Really??? yep! This is a good article by ClickZ on “How HTML Code Affects E-Mail Deliverability”. Not to worry, all of our email template designs have been created by highly trained professionals, skilled in HTML code. The problem happens when users start inserting images, formatting text, making long formatted emails. If you like sending branded email designs, remember, the less formatting you do, and the cleaner your design, the better!.
The chart below shows last weeks spam & legitimate email count.
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