OfficeVP Blog

Kiley wrote – “My plan is to make a video email follow-up campaign and include clips from our TV spots. Does anyone have a handle on the average time viewers will watch a video email?” 

Great question Kiley.

TV spots learn toward entertainment and well produced, can hold a viewers attention for several minutes, while a personalized video email is a talking head, of which, viewers lose interest quickly for “whatever reason”. 

Keep in mind; your emailing establishes a pattern with your subscribers. 

Sending lengthy video emails, over time you will establish a pattern of “sending lengthy video emails”. 

NEGATIVE RESULTS: Our real-time case studies show that establishing a pattern of sending lengthy video emails will result in your open and click-thru rates dropping significantly.  In fact, in one case study, where we established a pattern of sending lengthy video emails, 83% watched less than 15 seconds of an average video length of 3 minutes, “after establishing the pattern of sending long video emails“.

POSITIVE RESULTS: While another case study with a pattern of sending less than 60 second videos emails, the open and click-thru rate went up 500%. In addition, more than 99% of click-thrus viewed 100% of the video,

WE’VE LEARNED:  The best way to keep subscriber’s engaged, is to keep personalized video emails under 30 seconds, and for sure under 60 seconds. 

Once you’ve establish a pattern of sending very short engaging video emails with your subscribers, it’s ok then to send a long video email every once in a while.  And you know what?  They usually watch the entire video.